Article: Datamonitor advises caution in gluten-free growth

From foodanddrinkeurope.com:

"Germany continues to lead strong growth in the European market for gluten-free products, finds a new report by Datamonitor, although the analyst notes that manufacturers must approach the market with caution in order to ensure continued success."

Read the full article.

I would be interested to know what their methodology is. While fad diet demographic will surely drop, this doesn't seem to take into account that the Celiac population appears to be growing; it is not just the static core of the market. Also, it is worth noting that Datamonitor views the key to success to be an approach that balances the "gluten-free" angle with taste and other benefits, which is precisely what Grape Seed Flour provides.